Hello! My name is Kate Edwards. I’m a marketing and communications consultant helping people to launch and grow their business, non-profit or creative practice in Central Victoria.
I love to work with people who care about creating sustainable, ethical and authentic organisations and doing meaningful work. If you have a dream, big or small, then I want to help you achieve it. I believe that business can be a force for good, and that now is the time to change things up.
It’s time to say goodbye to all those outdated, exploitative ‘usual’ practices. Instead, let’s create a new path. One that is paved not only with good intentions, but with proven strategies that will help you build a business for the 21st Century. One that doesn’t depend on manipulative marketing methods to succeed. I'm guessing you're a genuine person. Your marketing should be too.
Firstly, I feel incredibly fortunate to live and work in beautiful Central Victoria, along with my husband, our cat Coco and our many visiting family and friends. I’m happiest doing one of two things – either writing and strategising or working in my micro-flower farm (but that’s a story for later). I'm a bit introverted, but love meeting and getting to know people and hearing their stories. Everyone has something fascinating to share, and I love a good chat!
The Formal Stuff:
I have a degree in history and cultural studies, a master’s degree in planning and cultural heritage and have undertaken many business and marketing courses over the years. Perhaps more important are my decades of experience, enquiring mind and a passion for seeing my clients succeed.
Formerly, I was an urban and regional planner and held various corporate and strategy-making roles. For over twelve years, I’ve worked as a Communications and Marketing Manager. That role evolved as the company grew from start-up to an established national organisation. As you can imagine, I learned a lot in the process!
These days, I'm putting that knowledge and experience to good use, helping regional entrepreneurs and creatives to grow sustainably and profit ethically.
Basically, I’m here to help you build a business that is good for you and good for the world.
If you’re curious about how I can help, then I’d love to connect. Please feel free to contact me here.